In 2014, Khushi Baby was born out of a classroom project at Yale University. Over 5 years, we have grown into a 30 member team based in Rajasthan. Together, we tie tradition with technology to uplift community healthcare, especially reproductive and child health (RCH), for underserved populations in rural India.
Our solution consists of a mobile application for the village level ASHA (Accredited Social Health Activist), sub-center level ANM (Auxiliary Nurse Midwife) and primary health center MO (Medical Officer). For beneficiaries, we have created a health card, which stores their medical history in a near-field communication (NFC) chip. For community engagement, we send automated voice call reminders to beneficiaries in the local dialect. And finally, we provide health officials with dashboard analytics, so that they can take action in real-time. Altogether, we have created a longitudinal platform to ensure offline, informed, and accountable screening, referral and follow up care.
An NFC chip, embedded in the beneficiary health card, stores medical history. The card interfaces with the health worker's mobile application to share/update medical history in a contactless, instant and offline manner.
The health card also stores the beneficiary's fingerprint or facial biometric template. At the point of care, the health worker conducts a live match with the stored template to confirm an interaction with the correct beneficiary.
Our health worker mobile application captures the GPS point for both the health center and the household. In this way, we can confirm whether the health worker has reached the facility and utilize GIS mapping to identify clusters of high risk cases.
We send automated, dialect specific, targeted voice calls to share health information and reminders to attend the health camps.
Our extensive data sets enable us to build AI models to predict health worker diligence and filter high quality data to predict adverse maternal and infant health outcomes.
Our solution has been co-designed with the community and health workers over 5 years, employing human-centered design and cultural sensitivity along the way.
Khushi Baby's research spans rigorous impact evaluations, policy, and epidimeology. Our technology impact is rooted in human effort - we request you to take the time to learn about lives saved through our case studies.
Every year 420,000 pregnant women have high risk deliveries in Rajasthan. Priyanka’s antenatal health data alerted Khushi baby Field Monitors to conduct a home follow-up visit...Read more
A 2-year, 3200 mother randomized controlled trial showed that mothers receiving care under the Khushi Baby system were 1.66 times more likely to have their infant...Read more
Khushi Baby is grateful to have had catalytic funding support from organizations like
As a GAVI INFUSE Pacesetter, Khushi Baby is eligible to receive double a private sector partner's financial pledge through the GAVI Matching Fund.
As we look to expand to grow our team, build out new platforms, and expand to new states, we welcome your support.
Our longitudinal reproductive child health solution is functional in the District of Udaipur and our COVID-19 tracking platform spans across the state of Rajasthan. Altogether, we have reached 14 million beneficiaries over 3 years.
Jaipur-based Khushi Baby is changing the face of last mile community health monitoring in Rajasthan with technology...
Khushi Baby is helping Rajasthan conduct a digital health census in order to pre-register priority groups for COVID-19 vaccination via a tested mobile platform.